Sector Preview #3: Vietnam Retail Fashion

Vietnam Retail Fashion: “Loving Global, Buying Local” - 2025 Report Overview Vietnam’s fashion market is undergoing significant transformation. With rising affluence, awareness, and a young population, the demand for fashion is shifting rapidly. Our latest report, Vietnam Retail Fashion: ‘Loving Global, Buying Local’, dives deep into this exciting industry and uncovers essential insights that businesses need to succeed in the growing market.

Vietnam’s fashion market is undergoing significant transformation. With rising affluence, awareness, and a young population, the demand for fashion is shifting rapidly. Our latest report, Vietnam Retail Fashion: ‘Loving Global, Buying Local’, dives deep into this exciting industry and uncovers essential insights that businesses need to succeed in the growing market. 

Key Highlights from the Report: 

• Rising Fashion Market: The fashion market in Vietnam is expected to reach $3.5 billion by 2025, growing at a rate of 9-10% annually. This is fueled by increasing disposable incomes, a young and aspirational population, and a surge in interest for both global and high-end domestic fashion. 

• Global vs. Local Brands: International fashion brands such as Zara, H&M, and Uniqlo dominate revenue per store. However, local brands are leading in terms of store expansion, showing the growing appetite for domestically designed fashion. 

• Retailer Strategies for Success: Retailers are encouraged to expand their target segments beyond major urban centers, optimize store formats for efficiency, and embrace digital transformation through e-commerce and online marketplaces. 

For the full sector preview, kindly access HERE.   

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For further insights into key sectors in Vietnam, including Retail, Modern Trade, Plastic, Packaging, Water Supply, Utilities, Logistics, Energy, Renewable Energy, Cement, and Financial Services, please visit our website at https://fiinresearch.vn. 

If you would like to explore how FiinGroup can support your business decisions with high-quality, data-driven analytics, feel free to reach out to us at +84 (24) 3562 6962 or email research.support@fiingroup.vn. 

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